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2071 Inside Retail Weekly

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Microsoft flagship lands in Pitt Street Mall BY TESS BENNETT I N S I D E T H I S I S S U E : Unveiling its first Australian retail concept last week, Microsoft said it intends to collaborate, not compete, with its existing local retail partners that range Microsoft products. Prior to the opening of Microsoft's first store located outside of North America, Microsoft Australia GM, Pip Marlow, said the technology giant had "great relationships" with electrical retailers such as Harvey Norman, JB Hi-Fi and EB Games. "This store is one store in the fabric of our entire retail ecosystem in Australia," Marlow said. "We really hope that we can take all the great learnings from our stores in the US, bring that here and then start to share our experiences with consumers at retail with the rest of our retail channel." Microsoft joins Apple and Samsung as leading technology brands branching out into retail with concept stores opening in the Sydney CBD and a broader trend of suppliers opening stores to sell direct to consumers. Microsoft opened its first retail store in the US in 2009 and today has more than 110 stores across the US, Puerto Rico and Canada and operates online stores in 189 countries. The performance of Microsoft's Australian online store is one of the reasons why Sydney was chosen as the first international market to host a flagship store. It's one of the top performing online Microsoft stores in the world, with the highest conversion rate. Australians' appetite for new technology was another important factor in the selection of Sydney. As a tier one launch market, Microsoft's full suite of products and services are available in Australia and can be showcased under one roof. "It's a fantastic location - why not Sydney?" said Travis Walter, general manager of international retail stores for Microsoft, at the opening of the new flagship in Pitt Street Mall. "Customers here are energetic, they tend to be fast adopters of technology and then we had a great location. continued on p.2. RRP $14.95 INSIDE RETAIL WEEKLY FEATURE: Manhattan in Melbourne Greene Street Juice Co.'s award-winning new flagship. p12 FEATURE: Top3 by design A win-win for retailers and shopping centre management. p18 NEWS: Public holiday trading reform Industry welcomes Boxing Day reform in NSW. p03 NEWS: World Retail Congress 2016 Australian retail delegation launched for 2016 event in Dubai. p04 OPINION: Retailers lead Wesfarmers AGM Did Wesfarmers throw Woolworths a lifeline? p06 FEATURE: Power to the people Inside PCCU's technology driven new Adelaide flagship. p16 Inside news and views on the world of retail since 1972 Nov 18 2015 F O R M O R E R E T A I L N E W S , V I S I T W W W . I N S I D E R E T A I L . C O M . A U I S S U E 2 0 7 1

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